we're having all these discussions about the fiscal cliff. we need to start thinking about what are our priorities because that's what the budget decisions mean we have to make tough decisions about where to invest and we know from research, david brooks writes about this all the time, money spent early on has a much greater return on investment than trying to fix the problem down the road. >> you're a message guy and one decision has to be made, you can't just sell we have to help the children. >> yeah. >> it has to be one of those issues. they're all important. it doesn't get you anywhere. >> no, i agree. we're trying to get the people to get their attention. >> is it health care? is it poverty? >> well, part of the health care and portable care act. the real return on investment is early investment in pre-k, early education, nurturing, bonding with mothers, all that kind of early pre-k investment is where the real payoff comes. so that's where i think -- it's across the board and attention across the spectrum about kids, their health, educ